The marketing department you never had.
MAP Marketing is a fractional CMO practice for established businesses that are excellent at what they do and under-marketed for how good they are.
I’m Hannah Lapin, a fractional CMO with 12+ years of experience building marketing departments from the ground up inside B2B SaaS and fintech companies.
I’ve spent my career as the marketing leader inside the room. Sitting in the seat, reporting to founders and CEOs, managing $1.5M budgets, building teams, and being accountable to the number. I’ve driven 53% year-over-year increases in qualified leads, maintained email open rates more than double the industry average, and grown organic traffic 170%+, not as abstract statistics, but as real outcomes for real businesses.
What I kept seeing, across every company I worked at, was the same gap: established businesses with exceptional track records and zero marketing infrastructure to match. Great products, great people, great reputations with nobody telling that story.
MAP Marketing exists to close that gap.
I work with a small number of B2B clients at a time becoming their entire marketing department through one trusted relationship. Strategy, execution, reporting, and vendor management, all coordinated through me. You make one call. Everything else gets handled.
I live in Austin with my husband and pup and I started MAP Marketing because I got tired of watching exceptional businesses stay invisible. That felt like a problem worth solving.
Great businesses shouldn't stay a secret.
Most established, niche-expert businesses have never had a dedicated marketing leader. Maybe there’s someone posting content or managing a vendor, but no one setting the strategy, owning the number, or connecting the dots. They grew on reputation and referrals, and then hit the ceiling that word-of-mouth always builds.
The usual options don’t fit. A full-time CMO runs $250K+ a year and still needs a team to execute. Not to mention benefits and equity. An agency executes but never owns your strategy or your number. Both leave a gap right where the growth is.
MAP Marketing is built for that gap: an embedded marketing leader who sets the strategy and does the work, surveying the territory, drawing the map, and navigating the route with you until your business is impossible to overlook.
Four principles we don't bend on.
No campaign runs until the map is drawn. We know the destination before we spend a dollar getting there.
Strategy, execution, vendors, and reporting all run through one relationship. No handoffs, no finger-pointing.
From the first audit to the monthly KPI review, we don't hand you a plan and walk away. We navigate it with you.
You always know what's working, what isn't, and what it's returning. Marketing you can actually measure.
Built for businesses the world should know.
Niche expert businesses. The specialists and trusted advisors who built exceptional reputations through referrals and are ready to grow beyond their existing network.
Private credit, wealth managers, RIAs, fintech firms where trust is the product and marketing must match it.
Estate planning attorneys, business law firms, specialty practices ready to grow beyond referrals.
Specialty practices and medical services who deserve marketing as specialized as the work they do.
Growth-stage companies with something exceptional and a window that won't stay open forever.
One relationship. Every capability covered.
Niche expert businesses — the specialists and trusted advisors who built exceptional reputations through referrals and are ready to grow beyond their existing network.
BONNIE DAIN
Fortune 500 creative experience across Amazon, Google, Oracle, and Nordstrom.
DIGITAL STAIRWAY
LOUIS BORREGO
Brand films and conversion-focused websites that bring your brand to life.
All coordinated through MAP Marketing. One call. Total cohesion.
Ready to put your business on the MAP?
One conversation. That’s all it takes to know exactly where your marketing is headed — and to have a partner who gets you there.